International Style Research

The International style is associated with clean, readable graphic design. Constructivism was a movement associated with International Style in this movement artists focused on trying to link art with concrete ideas and life.

During this time the term New Typography was created it represents  the changes in typography at this time which included bold rules, asymmetry, sans serif lettering, orthogonal compositions, negative space and CLARITY.

This style used mathematical grids to provide structure, Sans Serif typefaces (mainly Helvetica) and  black and white photography in place of hand drawn illustrations. 

The overall effect was simple, tightly structured and clear designs.

Designers in this era include Paul Rand, Joseph Muller Brockman, Armin Hoffman, Emil Ruder and Jan Tschichold.  

Paul Rand

Paul Rand's widely known contributions to designs are his corporate identities, many of which are still in use.

One of Paul Rands most well known works was his IBM logo created in 1956.

Armin Hoffman               

Armin Hoffman is a Swiss graphic designer, his design style is known as thr Swiss Style. He is well known for his poster designs, which emphasize colour and fon

ts.

I get a lot of inspiration from his work and will base my International Style design on his work. 

Joseph Muller Brockman

Joseph Muller Brockman was also a swiss designer. He was well known for incorporating black and white photos into his designs and his bold use of colour.

Jan Tschichold

Jan Tschichold was a german graphic designer. His designs were influenced by constructivism. He promoted Sans Serif fonts in his designs and assymetrical layouts.